How to Tackle the Top Customer-Facing Enterprise Mobile App Development Challenges?

App development May 6, 2021

Top Customer Facing Enterprise Mobile App

We live in a world full of barriers, especially for a customer-facing enterprise mobile app development team. In order to become successful, they must tackle all these challenges in an effective and seamless manner. These barriers are mostly related to the entire development process, starting right from assigning a project to the right developers to making a choice for the most practical development method, and finally, adding the best features or functionalities to the end-product.

A lot to do, right? It gets even harder when you have to meet all the customer needs while maintaining the utmost quality. But what exactly are these challenges we talk about and what makes them so hard? Let’s find out!

Working with the Right People

Almost every organization needs mobile apps to interact with customers since it’s a fast and easy way to do the same. But as easy as the idea of interacting with your customers through a mobile app sounds, it’s equally hard to create an app through which the customers would really like to interact with your business.

The first and foremost barrier on the way to building a successful app that really encourages customers to engage with your brand is to find the right people who can help you create such an app, which is quite hard since you need to put in a lot of effort and time to find the real talent.

Investing Carefully

    Another important point to be considered while building an enterprise app is to spend carefully. A majority of customer-facing enterprise apps require heavy investment as you have to involve a lot of people in the process, starting right from the manager who would be handling the project to the developers you will need to create the code, and in the end, the ones who can create hype for your product so that it gets maximum user attention – every individual has a crucial role to play and hence, you need them all to invest themselves in the product.

    Deploying the Resources Strategically

    User interface and user experience (UI and UX) are the primary factors that contribute to the retention or rejection of any mobile app. You can choose to go with moderate UI/UX if your app is used by the employees only, but when it comes to customers, you need to give it all to meet their expectations and needs. You need to give design and functionality equal weightage since a customer-facing app is the reflection of the business’ brand and that’s the only way to make this reflection shinier.

    Organizations that employ their in-house tech teams for implementing their customer-facing enterprise mobile app development face difficulties while filling the talent-related gaps for various technical roles, such as engineers and architects: the key players in creating and maintaining a successful app.

    Can Native Development be a Solution?

    To overcome these challenges and tackle them in a strategic way, you need to apply a mixed model of development in which a part of the work is getting done by an internal team while the rest of it is taken care of through outsourcing to third-party developers. It’s an ideal way for organizations to reduce the cost while saving a lot of time as it will allow you to build an app in almost half of the time.

    It requires a customer-facing enterprise app to be fast, accurate, and dynamic in order for it to succeed in the market and do justice to customer needs. Cross-platform technology can be an alternative for the same but it hasn’t matured enough yet to have all these attributes together.

    This is the part where native technology comes into play and why expert enterprise app developers choose it: native technology allows you to attract and retain users while helping you stay highly competitive. Native apps offer better and speedy performance, allow you to use unique features of particular platforms, and interact better with device hardware.

    To make every service ready for mobiles, organizations need a strong API strategy for customer-facing apps in order for them to work in an expected way. They must evaluate their current service range for the same that will help them get an idea of whether they can adequately power a mobile app or not.

    In case they don’t and there are no APIs that can fulfill the purpose, then developers will have to create their own APIs from scratch by identifying the requirements in detail.


    Customers only get satisfied with an organization that continuously cares for them, their needs, and expectations. It’s not only about meeting their static needs but the dynamic ones too: the ones that keep changing with time. Users expect a continuous delivery to an app in terms of updates and resolving issues along with removing errors. Hence, developers need to focus on the same and by following continuous delivery, they can collect customer feedback and learn a lot from their reviews to implement new things that will improve their products and enhance the user experience.

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    Written By

    A technology veteran, investor and serial entrepreneur, Mohan has developed services for clients including Singapore’s leading advertising companies, fans of Bollywood movies and companies that need mobile apps.

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